LinkedIn has introduced a new portrait video format (9:16 aspect ratio) that allows creators to upload vertical videos optimised for...

Let's look at its significance in securing coverage in trade publications, industry blogs, and niche media outlets.

Industry trends and updates aren't just observations—they're the strategic compass that guides your brand towards success!

In the dynamic landscape of marketing, knowledge is power. But here's a little secret: Tips & Insights are the dynamic duo in your...

While for many businesses (and agencies alike) the focus is on securing national or international press coverage, local press can also...

Here's an interesting article from Entrepreneur Magazine discussing LinkedIn's upcoming algorithm change called "suggested posts", which...

Press releases, when optimised correctly, can contribute to your online visibility and search engine rankings. When a press release is...

Have you heard of newsjacking...do you know what it involves? Newsjacking involves capitalising on the popularity or relevance of a...