Simon Cantillion
What role do press releases play in search engine optimisation (SEO)?
Press releases, when optimised correctly, can contribute to your online visibility and search engine rankings. When a press release is...
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Simon Cantillion
Feb 61 min read
What is newsjacking?
Have you heard of newsjacking...do you know what it involves? Newsjacking involves capitalising on the popularity or relevance of a...
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Simon Cantillion
Jan 261 min read
Earned media and its importance on credibility and trust.
Earned media refers to the publicity gained through promotional efforts other than paid advertising, such as media coverage, reviews,...
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Simon Cantillion
Jan 232 min read
Developing effective differentiation strategies
Developing effective differentiation strategies is crucial in ensuring you stand out in a competitive market. In this post, we'll explore...
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Simon Cantillion
Jan 162 min read
The Power of Case Studies!
Highlighting case studies and testimonials can be a powerful way to showcase the impact of your engineering and manufacturing solutions...
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Simon Cantillion
Jan 91 min read
Making your content educational
Generating content for engineering and manufacturing audiences that is educational involves offering valuable information that informs,...
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Simon Cantillion
Jan 32 min read
The Power of Visual Storytelling!
Visual storytelling is a powerful tool for any organisation, but it is especially important for those in the engineering and...
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