What role do press releases play in search engine optimisation (SEO)?
- Simon Cantillion
- Feb 13, 2024
- 1 min read
Updated: Jun 15, 2024
Press releases, when optimised correctly, can contribute to your online visibility and search engine rankings.
When a press release is distributed through online distribution services or directly to media outlets, it often gets indexed by search engines like Google. By strategically incorporating relevant keywords, links, and multimedia elements into the press release, you can improve your chances of appearing in search results for related queries.
Furthermore, when reputable media outlets pick up and publish press releases, it can lead to valuable backlinks to the company's website. These backlinks, if from authoritative sources, are a crucial factor in search engine algorithms, signalling to search engines that the website is credible and relevant.
In essence, press releases serve as a dual-purpose tool in marketing: they help disseminate news and information to the media and target audiences, while also contributing to your online presence and SEO efforts. This underscores the interconnectedness of press relations and content within the broader marketing mix, highlighting the multifaceted benefits that strategic press outreach can offer.
Interested in learning how we can help with your marketing plans? Call +44 (0)1453 755551 / +44 (0)7876 688595 or email simon@cka.co.uk.
Great blog! While web designers lay the visual and structural foundation of a site, integrating professional SEO services ensures that foundation is discoverable. A beautifully designed website without SEO is like a shop with no signage people won’t find it. SEO professionals enhance a designer’s work by optimizing site architecture, keywords, and backlinks, driving visibility and traffic. It's a powerful combo that delivers both aesthetics and performance.