ABOUT US
Ever feel like your company’s marketing should be doing more? That’s where we come in. For over 25 years we’ve been helping engineering, manufacturing and industrial businesses turn technical detail into clear stories that win attention, enquiries and long‑term relationships.
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We started Cantillion King because we saw too many good companies being overlooked. They were doing excellent work, solving complex problems, but their marketing wasn’t reflecting that. Either they were under‑communicating, or the people advising them didn’t really understand their world.
What we do differently
We sit in the space between a traditional agency and an in‑house marketing lead.
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We understand technical products, long sales cycles and complex decision chains
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We’re comfortable talking to engineers, specifiers, consultants and senior management
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We translate that complexity into straightforward, compelling communication
You work directly with me, not a junior account team. That means the people who listen to your story, shape your message and write your content are the same people you see and speak to throughout.
Who we work with
Most of our clients are:
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Small and medium‑sized engineering, manufacturing or industrial businesses
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Often owner‑managed, or with a lean marketing function
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Selling technical products or services into trade, industrial or specialist markets
They know they should be more visible, but:
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Don’t have the time or in‑house experience to drive consistent marketing
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Have tried generic agencies that didn’t “get” their sector
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Want a partner who can slot in alongside their team and get things moving
How we help
We focus on three things:
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Clarity – making sure your proposition and messaging are easy to understand and repeat, even for non‑technical audiences
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Visibility – using PR and content to put your expertise in front of the right people, in the places they already trust
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Support for sales – creating stories, case studies and materials that help your team open doors and move conversations forward
Sometimes that looks like an ongoing PR & Content Programme. Sometimes it’s a focused project to sharpen your positioning, develop a bank of case studies or support a specific growth push.
What it's like to work with us
Clients often tell us they value:
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Straightforward, honest advice, no jargon, no padding
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Someone who asks awkward questions to get to the real story
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A calm, reliable partner who can be trusted to “just get on with it”
We know your reputation is on the line when you put your name to any piece of communication. We treat it with the same care we’d give our own.
The next step
How to put this into practice
If you think your marketing is under‑selling the quality of your work, let’s talk. Connect with me Simon Cantillion on LinkedIn or book a short call. If you want something more structured, take a look at our PR & Content Programme.
We are here to help look at where you are now, where you want to be, and whether we’re the right fit to help you get there.