PR/Content Programme: Six Months to Consistent Visibility
For companies whose expertise is hidden in plain sight, a structured press relations and content programme turns your technical strengths into the coverage and credibility you deserve.
We research and craft authoritative content that resonates with your target decision‑makers, then place it in the relevant trade/technical publications they actually pay attention to. Every piece is polished, on‑message and then repurpose across your website, email and social channels, so you get maximum leverage from every piece of content.
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Regular, relevant coverage in the trade and sector titles your buyers trust
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Thought‑leadership pieces that position you as go‑to experts, not just suppliers
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A steady flow of content you can reuse across web, sales and social for months
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A turnkey, senior‑led PR function without adding to your internal headcount
Who we are
We’re a specialist marketing communications agency with decades of experience helping B2B organisations in sectors such as construction, manufacturing and healthcare turn complex propositions into clear, compelling stories.
We’ve been around long enough to know that most of the best work in these sectors goes unnoticed. Our job is to change that by finding the stories inside your business and putting them in front of the people who matter: specifiers, influencers, buyers, partners and future recruits.
Over the years, we’ve supported clients to:
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Secure consistent coverage in key trade titles and sector press
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Use that coverage to support tender bids, new business outreach and recruitment
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Build a recognisable presence in niches where the right 500 people matter more than the wrong 50,000
We’re not here to “send a few press releases”. We act as an extension of your team, bringing structure, ideas and execution so you don’t have to find the time internally.
Why PR...and why now
The strength of an effective press relations campaign lies in the credibility of the media that carries your message.
When your story appears in respected titles, it informs, educates and influences through perceived impartiality, rather than self‑promotion.
PR also reaches audiences that are expensive or impossible to target cost‑effectively through advertising, from niche decision‑makers and specifiers to hard‑to‑reach influencers.
In short, PR helps you reach the parts advertising cannot, building authority and trust over time rather than relying on sporadic, paid bursts.
And the benefits don’t stop with coverage. The content generated via a press campaign can be repurposed for your website, email marketing, social media, sales decks and presentations, giving you a bank of assets that work hard across all your marketing activity.
What you'll get
This is not an ad‑hoc, “when we get round to it” approach. The programme runs over six months to give you enough momentum to see and measure a real shift, with the timeframes typically looking like:
Month 1 – Foundations
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Discovery session to understand your business, objectives and audiences
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Audit of your current visibility and existing content.
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Narrative, messaging and topic plan for the next six months
Months 2–5 – Campaign engine
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Story mining with your team to surface news, angles and expert commentary
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Writing and polishing of agreed materials (press releases, articles, opinion pieces)
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Creation of tailored media and outlet lists for your niche
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Distribution and follow‑up with journalists and editors
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Light repurposing of coverage and content for your owned channels
Month 6 – Consolidate and leverage
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Round‑up of coverage, themes and what has resonated
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Recommendations on how to repurpose content for ongoing marketing activity
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Options for continuing, scaling or pausing the programme based on outcomes
An investment in authority
This is designed for organisations that take their reputation seriously and want a senior‑led PR function without hiring in‑house.
For a fraction of a full‑time marketing salary, you gain a dedicated partner focused on building your visibility, credibility and pipeline opportunities.
What’s included each month:
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Strategic input and editorial planning
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Professional writing and content development
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Media list curation and outreach to agreed targets
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Coverage monitoring and a concise monthly summary so you can see progress at a glance
The PR/Content Programme is £1,800 per month, for a minimum of six months.
It's not complicated
Life’s already complicated enough, so we keep the terms straightforward:
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We’ll provide a clear written service agreement so you know exactly what to expect
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You commit to the six‑month programme, this is the minimum runway to create meaningful, measurable momentum
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You’ll be invoiced on the first day of the programme and then every month until the end of the six months, with payment due within thirty days of each invoice date
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At the end of the six months there is no obligation to continue, but we’ll review the programme with you and outline the options
Interested? Let's talk!
If you suspect your business is doing better work than your visibility suggests, let’s talk.
Book a 20‑minute no-obligation call and we’ll:
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Review your current presence in the press and online
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Identify 2 to 3 immediate story angles you could be using
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Show you how the programme would apply to your specific situation
No hard sell, no obligation, just a practical conversation about whether this is the right approach for you now.