Simon Cantillion
From Pitches to Pages: Transforming B2B Marketing Through Storytelling
The most successful brands today are those that embrace storytelling, recognising that B2B marketing is about connecting with people.
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Simon Cantillion
- Aug 1
- 3 min
Engaging with Engineers on LinkedIn
Engineers are typically analytical, detail-oriented, and value-driven. So, here are some key strategies to engage engineers on LinkedIn.
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Simon Cantillion
- Jul 25
- 2 min
Machining Engagement: Leveraging Influencers in Engineering
Despite it being less common for engineering and manufacturing companies, influencer marketing can be an effective marketing strategy.
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Simon Cantillion
- Jul 16
- 2 min
Sustainability & Green Manufacturing: Leveraging B2B Marketing for Industry Leadership
As engineering/manufacturing sectors continue to embrace environmentally-friendly approaches, B2B marketing channels offer powerful tools.
120
Simon Cantillion
- Jul 10
- 2 min
Navigating the Labour Shift: How B2B Marketing Can Power UK Manufacturing Through Change
The shift from Conservative to Labour government under Keir Starmer has sparked both optimism and concern within the UK's manufacturing...
80
Simon Cantillion
- Jul 5
- 2 min
Timeframes & KPIs. What to expect from your PR campaign
When discussing press relations with new business opportunities, be it at the early stages, on presenting a proposal, or even with...
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Simon Cantillion
- Jul 1
- 1 min
B2B Marketing Lessons from England's Euro 2024 Thriller
Along with many others, I watched Sunday's England v Slovakia football match and so, along with many others that are drawing parallels...
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Simon Cantillion
- Jun 21
- 2 min
The Good, Bad and Ugly of B2B Marketing
My "Good, Bad and Ugly" post aims to provide startups with insights into effective approaches, common mistakes, and potentially disastrous t
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