WHAT’S THE APPROACH?
A strategic PR campaign's strength lies in its ability to communicate, inform and educate through the perceived impartiality of the press. Creative PR allows you to reach audiences that advertising can't access cost-effectively. In short, PR complements promotional efforts by penetrating areas advertising misses. This aspect of PR is crucial for maximising reach and influence.
What’s more, content generated via PR can fuel numerous marketing activities - your website, email marketing, social media, and more.
By leveraging media credibility, PR amplifies your brand messaging, builds trust, and forges deeper audience connections. The positive ripple effects of earned media extend far beyond initial placements, resonating across multiple touchpoints.
Targeted & Tailored
Stand out from the crowd
Hundreds of press stories, features and releases bombard the media daily. To capitalise on every opportunity, the story must immediately resonate with editors as relevant for their outlet.
We ensure each press release is carefully tailored, making it pertinent to the target media sector.
Precise targeting amplifies relevance, increasing the likelihood editors recognise the value and newsworthiness of the story for their audience.
Pro-active PR
Creating opportunities
PR planning involves regular engagement with editors, journalists, bloggers, and influencers to transform press release opportunities into in-depth features. Stories are offered exclusively in advance of a broader release.
We arrange meetings with key editors, pitching article ideas and suggestions for their consideration.
This proactive approach fosters relationships and increases the chances of securing prominent coverage.
Challenging
Don't be conventional
Whenever feasible, press relations should be leveraged to challenge conventional solutions within crucial product or market sectors.
This strategic approach aids in differentiating your offerings and providing compelling reasons for customers to choose your brand over competitors.
By using earned media to question industry norms and highlight innovative alternatives, you can position your products or services as disruptive game- changers. This not only sets you apart from the crowd but also equips potential customers with positive, persuasive rationales to embrace your solutions, ultimately driving preference and purchase decisions in your favour.
Stimulating contentÂ
Create interest
We prioritise captivating storytelling. News releases will be meticulously crafted to be newsworthy, stimulating, and genuinely interesting - never dull.
Product stories will be enriched with rich content and application insights to pique interest and generate quality inquiries. This positions clients as authorities, fostering trust.
Each narrative will be expertly researched and creatively written to resonate clearly with target audiences, driving meaningful engagement and tangible results.
Our commitment to compelling storytelling will elevate clients as industry pioneers.