Meaningful reach means being seen by the people who can actually influence a purchasing decision, not simply by the largest possible audience.
A post seen by the right specification engineer can be more valuable than thousands of views from people who will never influence a purchasing decision.
B2B marketing is not a popularity contest. It is about reaching the engineers, buyers, technical managers and decision-makers who matter to your commercial objectives.
That is why focused trade media, targeted content and strong sector positioning usually outperform broad, unfocused activity.
I would rather help a client become well known by the right audience than vaguely visible to everyone. Let me help you...get in touch to see what we can achieve.
Related reading: Do You Really Need a Technical PR Agency? Here's the Truth