Here's an interesting article from Entrepreneur Magazine discussing LinkedIn's upcoming algorithm change called "suggested posts", which aims to increase the reach and longevity of quality content on the platform.
In short, unlike the current system where posts quickly fade from feeds, suggested posts will match relevant content with users' interests over time, potentially extending a post's lifespan for months or even years. The article also highlights new tools for user growth, including custom buttons and verified badges (have you done this yet?), and addresses concerns about decreased reach following algorithm changes.
One key takeaway: the sharing of valuable knowledge for long-term success.
Take a look, it's worth the read: https://lnkd.in/eBYje_aE