top of page
CKA-Website-BG-Wht.png

How to Humanise Your LinkedIn Content for Maximum Impact

Writer's picture: Simon CantillionSimon Cantillion
How to Humanise Your LinkedIn Content for Maximum Impact | Cantillion King

In my last post (click here to have a read) I looked at 'why' humanising content is crucial for LinkedIn success and, at the end of the blog, I promised you the 'how'! So here we go, let’s dive into the practical steps to make it happen.


For engineering and manufacturing companies, crafting relatable and engaging posts can significantly enhance your audience’s connection to your brand. Here’s a look at how you can achieve it:


Leverage Storytelling

Stories are one of the most effective ways to humanise your content. Share real-life examples of how your products or services have solved problems for clients. Highlight customer success stories or employee achievements to showcase the impact of your work. Use narratives that reflect shared challenges or aspirations within your industry to create a sense of relatability.


Showcase Your Team

Put faces to your brand by featuring the people behind your business. Share photos or videos of team members at work, whether they’re on the factory floor, in the design studio, or collaborating on a project. Encourage employees to post their own insights or experiences related to their roles, amplifying authenticity. Highlight team contributions during major projects or milestones to celebrate their efforts and demonstrate your company culture.


Use a Conversational Tone

Avoid overly formal language and corporate jargon when crafting LinkedIn posts. Write as if you’re speaking directly to your audience, making your content more approachable and engaging. Ask questions or invite readers to share their thoughts in the comments section, creating opportunities for interaction. Strike a balance between professionalism and friendliness to keep your tone relatable.


Incorporate Visuals

Visual content is a powerful way to humanise your posts and capture attention. Use high-quality images or videos that showcase your team, products, or processes in action. Share behind-the-scenes glimpses of projects or day-to-day operations to give followers an insider’s view of your company. Create infographics or charts that simplify complex information, making it more digestible for your audience.


Share Personal Insights

Leaders within your company can add a personal touch by sharing their own experiences and perspectives. Reflect on lessons learned throughout their careers or provide insights into industry trends from a unique viewpoint. Posts about challenges they’ve faced—and how they overcame them—can resonate deeply with audiences who value authenticity and vulnerability.


Focus on Value-Driven Content

Your audience is looking for content that educates, inspires, or solves problems. Offer practical tips or insights tailored to their needs, such as advice on improving operational efficiency or navigating industry challenges. Share case studies or white papers that demonstrate expertise while providing actionable takeaways. Address common pain points within the industry and position yourself as a trusted source of solutions.


Encourage Interaction

Engagement is key on LinkedIn, so focus on fostering conversations with your audience. Respond promptly to comments on your posts to show that you value their input and are open to dialogue. Use polls or surveys to spark discussions and gather insights into what matters most to them. Participate in relevant LinkedIn groups where you can share expertise and connect with potential clients in a more informal setting.


Humanising LinkedIn content isn’t just about making posts more personal, it’s about creating meaningful connections with your audience through authenticity, empathy, and value-driven messaging. By implementing these strategies, engineering and manufacturing companies can build stronger relationships with their network while positioning themselves as relatable yet authoritative leaders in their field.


It’s time to move beyond impersonal corporate messaging and embrace the power of humanised content, because at its core, business is always about people!

Need help with making your content more human? Contact me and let's have a chat.

2 views0 comments

Recent Posts

See All

Comments


© 2025 Cantillion King Advertising. All rights reserved.

bottom of page