LinkedIn introduces new portrait video format

LinkedIn has introduced a new portrait video format (9:16 aspect ratio) that allows creators to upload vertical videos optimised for mobile viewing. Here are the key details about LinkedIn's portrait video specs:

Portrait Video Specs

• Aspect Ratio: 9:16 (vertical)

• Minimum Resolution: 360 x 640 pixels

• Maximum Resolution: 1080 x 1920 pixels

The portrait format is ideal for creating content tailored for mobile devices, as users can view the videos without rotating their phones. This immersive vertical experience aligns with the growing trend of vertical video consumption on platforms like TikTok and Instagram Reels.

Benefits of Portrait Videos

• Optimised for mobile viewing: With most users accessing LinkedIn on their smartphones, portrait videos provide a seamless, full-screen experience without the need for device rotation.

• Engaging visuals: The vertical format allows for larger text, visuals, and graphics that stand out on smaller mobile screens.

• Concise storytelling: Portrait videos encourage creators to deliver their message concisely and capture attention quickly, ideal for the mobile-first audience.

Tips for Creating Captivating Portrait Videos

• Keep it concise: Grab attention within the first few seconds and deliver your message efficiently.

• Use engaging visuals: Incorporate larger fonts, legible text overlays, and high-quality visuals that pop on smaller screens.

• Consider subtitles/captions: Make your content accessible by adding subtitles or captions for silent viewing.

• Leverage vertical space: Utilise the vertical canvas to showcase your content in a visually appealing and immersive way.

By embracing the portrait video format, LinkedIn creators can enhance their mobile presence, engage their audience more effectively, and stay ahead of the curve in the ever-evolving world of video content creation.