Simon CantillionJul 52 min readTimeframes & KPIs. What to expect from your PR campaignWhen discussing press relations with new business opportunities, be it at the early stages, on presenting a proposal, or even with...
Simon CantillionJul 11 min readB2B Marketing Lessons from England's Euro 2024 ThrillerAlong with many others, I watched Sunday's England v Slovakia football match and so, along with many others that are drawing parallels...
Simon CantillionJun 212 min readThe Good, Bad and Ugly of B2B MarketingMy "Good, Bad and Ugly" post aims to provide startups with insights into effective approaches, common mistakes, and potentially disastrous t
Simon CantillionMay 281 min readLinkedIn introduces new portrait video formatLinkedIn has introduced a new portrait video format (9:16 aspect ratio) that allows creators to upload vertical videos optimised for...
Simon CantillionMay 82 min readThe Role of Press Relations in B2B MarketingLet's look at its significance in securing coverage in trade publications, industry blogs, and niche media outlets.
Simon CantillionApr 242 min readElevate Your Brand with Industry Trends & Updates!Industry trends and updates aren't just observations—they're the strategic compass that guides your brand towards success!
Simon CantillionApr 102 min readUnlocking Marketing Success with Tips & InsightsIn the dynamic landscape of marketing, knowledge is power. But here's a little secret: Tips & Insights are the dynamic duo in your...
Simon CantillionMar 122 min readLocal Press: A Foundation for Global ImpactWhile for many businesses (and agencies alike) the focus is on securing national or international press coverage, local press can also...