Timeframes & KPIs. What to expect from your PR campaign

When discussing press relations with new business opportunities, be it at the early stages, on presenting a proposal, or even with existing clients, the topic of performance is never far away.

So when asked what can be expected from a PR campaign in terms of performance, timeframes, KPIs and even ROI, it's no surprise that many agencies and consultants are reluctant to provide an answer.

So far as we see at Cantillion King Advertising, there isn’t a definitive timeframe for achieving positive results from a PR campaign, as it depends on various factors. However, some key points about campaign timeframes include:

• Short-term results can be seen within 1-3 months, including initial media coverage, press releases, and social media engagement

• Medium-term results typically emerge around 4-9 months into a campaign, involving deeper audience engagement like increased website traffic and growing social media followers

• Long-term, significant results often take 6-12 months or longer to fully realise. These include increased brand recognition, improved customer loyalty, and positive shifts in public perception

• The timeline can vary based on campaign goals, industry, target audience size, allocated resources, and PR strategies employed

• Patience is key in PR, as building relationships, shaping perceptions, and influencing behaviour takes time

In summary, while some initial results may be seen within a few months (maybe less for social media), achieving substantial positive outcomes from a campaign typically requires at least 6-12 months of consistent effort. It's important to set realistic expectations and understand that PR is a gradual process that builds over time. Remember, it's a marathon not a sprint!

Are you ready to go to the next stage with your PR campaign? Why not contact us and let's have an informal chat about your plans and requirements.