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  • Writer's pictureSimon Cantillion

B2B Marketing Lessons from England's Euro 2024 Thriller

Along with many others, I watched Sunday's England v Slovakia football match and so, along with many others that are drawing parallels with their work and the match, I'm going to do the same in this post!


Just like England fans endured 90+ minutes of excruciating tension, those in B2B marketing can face long, arduous campaigns where success seems just out of reach. We watched as England struggled to break through, mirroring those moments when some marketing efforts seem to hit a wall.


But then came the game-changer: Jude Bellingham's equaliser in stoppage time, a moment that perfectly illustrates how a single, well-timed strategic shift can completely alter the outcome of a B2B campaign.


England's persistence paid off in extra time with Harry Kane's winning header. Similarly, in B2B marketing, it's often that extra push, that additional follow-up, or that innovative tweak to an approach that finally converts a long-nurtured lead.


The lesson? Don't give up when your campaign seems to be falling short. Sometimes, it's the small adjustments - a refined message, a new channel, or a bold creative move - that can turn an apparent defeat into a resounding victory.


What are your thoughts? Have you experienced a "Bellingham moment" in your B2B marketing efforts? Why not leave a comment!

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