supporting sales

Press relations is also an effective way to support the four strategic objectives because press releases in most media outlets are still viewed by many as unbiased editorial endorsements and are perceived to be more "believable" than advertising claims.

 

It is therefore not unusual for PR to generate higher numbers of enquiries than advertising.

 

Case studies that highlight conversions from competitor products/services to your own business also have the potential to generate better quality enquiries than the equivalent volumes generated by other marketing activities.

 

Press releases, case studies and technical articles/white papers can also be used as content for your website and social/email marketing purposes. 

 

 

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