branding

Branding makes a company famous in its marketplace and requires a combination of impact and frequency.

 

To achieve this is really the job of advertising, which can be designed with impact and bought for frequency. 

 

However, PR will contribute by providing brand support.

 

This will be achieved by ensuring that the newsworthiness of your products and services is exploited to produce sufficient quantity and variety of material to provide frequency. 

 

 

© 2020 Cantillion King Advertising

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