CASTROL RAISES THE BAR FOR CUSTOMER SERVICE IN THE METALWORKING INDUSTRY
Because there’s no such thing as a typical customer, Castrol Industrial Lubricants and Services has created four clearly defined offers to meet the different needs of its customers. The offers include routine and advanced service levels as well as comprehensive on-site fluid and chemical management, which can deliver significant process and cost savings.
Introducing the new offers, Castrol’s UK Sales and Operations Manager James Bayliss says the more structured approach makes it much easier for customers to choose the most effective service level for their business. For customers who have plants and operations across the globe, it creates better transparency of services, making it easier to specify and receive consistent levels of service across multiple locations.
The entry level – Castrol ProductSolutions – is designed for companies seeking a comprehensive range of Castrol products. Besides having access to a wide range of products, the services offered include advice on fluid selection, application, initial set-up, cleanout and re-fill; and the option of Castrol’s LabCheck fluid monitoring programme.
The next level – Castrol TechService – is for customers who want to manage their own fluids, but would value additional services to reduce costs, improve quality and solve application problems. It includes lubrication and fluid surveys, application support and troubleshooting, recommendations on fluid monitoring and management, technical and HSE training, and equipment recommendations and supply.
Castrol SystemCare is for manufacturers who want Castrol to supply and manage their metalworking fluid central systems within a fixed price or cost-per-unit arrangement. In some cases, this will include Castrol SystemRT real-time system monitoring equipment, which provides overall fluid system cost savings as well as additional business benefits such as HSE improvements.
At the highest level, Castrol CompleteCMS is for customers who want their fluid supplier to provide comprehensive management of all fluids, lubricants and chemicals with a commitment to reduce total operational costs. The offer can include plant-wide surveys and troubleshooting, management of a range of fluids, lubricants and chemicals, related HSE performance management and improvement, and waste management and minimisation programmes. Castrol will work in partnership with the customer to deliver significant process and cost savings and benefits. Key to the success of the Castrol CompleteCMS programme is Castrol’s continuous improvement process, which will ensure that year on year savings are realised.
Summing up, James Bayliss says the range of offers available not only provides the market with increased choice, it also helps customers make more informed decisions on what level of service is best for their business.
For details of the new service levels contact Castrol Customer Service Castrol (UK) on 0845 9645111 or visit www.castrol.com/industrial.
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