Brief & Response
The Client Brief: Launch SpillGuard, our new spill resistant coating for cue sports cloth, to table operators.

Our Response: We produced a tongue-in-cheek packaged test kit containing a sample of SpillGuard coated pool cloth, instructions, a bottle of test liquid (beer), a special tool to open it (bottle opener) and a cloth to mop it up, all enclosed in a bespoke box.

The kit encouraged the recipient to pour a small sample of the test liquid onto the pool cloth to see how the coating prevented the liquid from soaking in. After mopping up the liquid, they were then encouraged to sit back and enjoy the rest of the test liquid!

This was delivered to 250 key table operators in the UK.